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AICP - 2016 Reel

Motion Graphics reel from Method Design presents motion captured dancers in various renderings, notable for some impressive realistic physics:

Method Design was tapped by production company RSA to concept and create this year’s sponsor reel for AICP at the MoMA The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more. 

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